Tub Traffic  /  Showroom Filler
01/ 10Intro

The 7 stages
of the buyer
cycle...

...and how to fix the leaks in each stage.

Press → to begin
Copper duotone of a hot tub on a mountain deck at sunrise
Showroom Filler

Now

  • Buyer searches. The other dealer shows up first.
  • Looks at three tubs. Leaves with a question. No trace.
  • Calls at 8pm. Voicemail. Callback tomorrow.
  • Visits once. Nobody logs it. Never comes back.
  • Serious buyer walks out. Rep meant to follow up.
  • Quote goes out. One call. Drawer.
  • Buys. Then chemicals from Amazon. No review. No referral.

Every stage sealed

  • First result on the search, the map, and the AI answer.
  • Every page turns a visitor into a lead. Many doors, one destination.
  • Text back in 60 seconds. Rep on the phone in minutes.
  • Every visit logged. Every visitor invited back.
  • Post-visit follow-up runs itself until they return or say no.
  • Quote follow-up on a schedule, then a today-only reason to decide.
  • Reorders, reviews, service reminders, referrals on autopilot.

Where spa buyers actually die

The leak

Seven stages. Seven places a buyer quietly leaves.

The fix

Each one can be sealed. Automatically, before a rep has to remember.

42 hAverage time a business takes to answer a new web lead. 23% never answer.Harvard Business Review · 2,241 companies

They're searching right now

The leak

Buyer searches. The other dealer shows up first.

The fix

Own the search, the map, and the AI answer when intent is highest.

Visitors leave. Leads come back.

The leak

Looked at three tubs. Left with a question. No trace.

The fix

A dead-end page. The only way out is to become a lead.

The lead that died waiting

The leak

Form at 9pm. Voicemail. Callback at 11am. Gone.

The fix

60-second text back, every time, with a rep on the phone within minutes.

Nobody buys a tub they haven't stood next to

The leak

Visited once. Nobody wrote it down. Never came back.

The fix

Every visit captured. Every visitor gets a reason to return.

They liked it. They left. Then silence.

The leak

Serious buyer walks out. The follow-up lives in a rep's head.

The fix

Post-visit sequence runs itself until they come back or say no.

Quotes that go quiet

The leak

Quote goes out. One call. Drawer.

The fix

Scheduled follow-up until they decide, then a today-only reason to return.

Your last 200 buyers are your cheapest leads

The leak

Chemicals from Amazon. No review. Neighbor buys elsewhere.

The fix

Reorders, reviews, service, referrals, on a calendar that runs itself.

The buyer cycle from search to ownership, seven stages, one leak per stage, each sealed in turn Reviews + referrals feed the start Buyersearches Ownerbuys again Response5 minWas42 h5 min vs 30 min: 21x more likely to qualify the lead.Within the hour vs later: 7x.Lead Response Management study · Harvard Business Review